MMA16 entry period closes on Friday
A few days remain before the entry period for next year’s MMA16 (Metro FM Music Awards) closes on the 9th of December in anticipation of the nominees announcement event that will take place on 12 January 2017, leading to the highly awaited awards ceremony in February.
Artists who have had their tracks or albums play listed on the urban radio station between 25th November 2015, and this year’s 09 December need to enter their music on any of the relevant 17 categories before the closing date. These are Best Hip Hop Album, Best Hit Single, Best Collaboration, Best Male Album, Best Gospel Album, Best African Pop Album, Best Music Video, Best Female Album, Song Of The Year, Best Kwaito Album, Best Group Album, Best New Artist, Best Compilation Album, Best R&B Single, Best Urban Jazz Album, Best Dance Album, and Best Remixed Single.
The most sought after and unmatched awards that are decided by public vote have become the biggest in the market with each winner taking a guaranteed R100k cheque, and the gong to match it. This is expected to be one of the biggest awards and hottest contest as far as SA music is concerned, as artists compete in the year when the 90% quota was implemented on the radio station (…and all SABC radio platforms).
As has been the case in the last few years, the awards ceremony is scheduled to take place on Saturday, the 25th of February 2017 at the iNkosi Albert Luthuli International Convention Centre (ICC) in Durban. This great spectacle will once again be carried live on SABC 1 with live crossings to the public viewing area in Durban.
The 16th edition of the Metro FM Music Awards is themed ‘What’s Next Is All That Matters,’ building onto last year’s theme, ‘Legends Don’t Stop, They Ask What’s Next’. The theme indicates that it’s not just about getting that hit song play-listed on Metro FM, it’s not about finishing off a great album and it’s not about having a great video to go with your track, but about what you do next to continue building onto your glories.
“We had a successful event with the 2015 Metro FM Music Awards and taking from our theme, the question is not about repetition but what matters is what’s next and what the 2016 Metro FM Music Awards will have in store,” said METRO FM Station Manager, Sibongile Mtyali.” The success of the MMA15 is something of the past; we can’t keep blowing that trumpet, we have to sing a different tune in the next edition and keep growing the event and the artists involved with it.”
In the past 15 editions, the MMAs categories have increased reflecting growth in the local music industry, a development that can partly be attributed to the contribution made by the awards. Once again the awards will see winners walk away with a mouth-watering R100k prize money for each category winner.